There are four original principles of marketing referred to as 4Ps or 4P marketing Matrix that companies use for their marketing strategy. These four basic marketing principles Product, Price, Place, and Promotion are interconnected and work together; hence, they are also known as Marketing Mix. There are also 5 P’s of the marketing mix, which includes People.

You might see some variation of these four principles; additionally, in the 1980s, two more principles were added to these original four principles that are used by some companies and referred to as 7Ps.

1. Product
   Dmytro Tsybuliak search marketing expert, co-founder of itRate, states that product is one of the most crucial principles of marketing. The product can be either a good or a service you provide to customers. One important thing that often marketers ignore is to see the appeal of your product and market for it before deciding what you want to offer.

If you want to sell a profitable product, then you need to do thorough planning and look at your product from customers’ eyes and consider all the essential factors in your plan. These factors may include questions such as costumers’ needs, the quality of your product, how is it different from others and what is its selling point, as well as how safe it is for your customers.

You not only need a quality product but also be able to successfully define the quality of your product to your prospective consumers and turn them into consumers.

2. Price
   The price is the money the customer has to pay for the product or services they receive. There are two types of pricing, such as cost-oriented prices and market-oriented prices.

In market-oriented prices, there is more to price than the contribution price, and it needs thorough market research. Some things to look into are:

What your customers are willing to pay.
The price of the same type of products offered by your competitors.
And the goals your company has set to reach.
Moreover, the price is selected after determining the market value. Or on the value, you offer through your product or service. If you ask for a higher price than market value, customers will have more expectations from your product, and you should live up their expectations if you want a successful business. The price can also be adjusted with time to make sure it is right for your current market. If you sell products, you A/B test the product price with relevant tools.

3. Place
   Place refers to the process of bringing your products and services to the customers. The place is wherever your product or services are available for purchase and customers can buy them. It could be a brick-and-mortar store, an online website, or you can use multiple channels to reach a broader audience.

It is essential for a business to choose the right place that is convenient for customers, and reach out to the potential customers to increase the sale of the product. Therefore, careful planning of the placement or distribution of your product is important for a successful business. For instance, knowing where your prospective customers are, where your location should be, and how to connect your potential customers to your location is an essential part of your business growth and growth marketing.

Additionally, in today’s digital age, no matter where your store or services are located, a digital presence can make a huge difference in reaching out to your potential customers. As more and more people tend to search online for their needs.

4. Promotion
   Promotion is creating awareness for your products, services, company, and brand. All the ways a company use to build awareness for their product and services are known as promotion. Promotion should give customers a reason to choose your product or service, as well as show the prospective customers the benefits of using your product.

Promotion is the backbone of marketing and as crucial for businesses as the quality of the products they produce. It refers to communicating with the target audience through different channels and creating awareness for your product and services.
There are different methods used to let the market know about your product or services. The following are some of the most popular ways marketers use to reach out to their prospective customers.