Great Eastern Life Assurance is one of the leading life insurance companies in Asia with a rich history dating back over a century. Established in Singapore in 1908, the company has grown to become a major player in the insurance industry with a strong presence in several countries across the region, including Malaysia, Indonesia, Thailand, Vietnam, and China.

Great Eastern’s mission is to help customers live healthier, better and longer lives by providing them with comprehensive life insurance solutions that meet their individual needs. The company offers a wide range of products and services, including life insurance, health insurance, investment-linked plans, and employee benefits.

Great Eastern’s commitment to innovation and customer service has helped it to become a leader in the industry. The company has been recognized with numerous awards and accolades for its achievements, including being named “Life Insurance Company of the Year” by Asia Insurance Review for six consecutive years from 2015 to 2020.

One of the key factors that sets Great Eastern apart from its competitors is its strong financial position. The company has consistently achieved strong financial results, with total assets of over S$100 billion as of 2020. This financial strength enables the company to provide its customers with peace of mind, knowing that their insurance policies are backed by a stable and reliable company.

In addition to its financial strength, Great Eastern is also known for its commitment to corporate social responsibility. The company has established several initiatives to support the communities in which it operates, including the Great Eastern Cares programme, which focuses on supporting education, health, and community development.

Great Eastern offers a wide range of life insurance products to meet the needs of its customers. These include term life insurance, whole life insurance, endowment plans, and investment-linked plans. The company’s term life insurance policies provide affordable protection for a fixed period of time, while its whole life insurance policies offer lifelong coverage and a guaranteed cash value.

Great Eastern’s endowment plans are designed to help customers save for specific goals, such as retirement or education, while providing life insurance coverage. Investment-linked plans offer customers the opportunity to invest in a range of funds while providing life insurance coverage.

One of the unique features of Great Eastern’s life insurance products is the company’s focus on wellness and health. The company offers several products that are specifically designed to promote healthy living, including its GREAT TotalCare product, which provides comprehensive coverage for hospitalization, critical illness, and other medical expenses.

In addition to its life insurance products, Great Eastern also offers health insurance products, including hospitalization plans and critical illness plans. These products are designed to provide customers with financial protection in the event of unexpected medical expenses.

Great Eastern also offers a range of employee benefits products and services, including group insurance, employee wellness programmes, and financial planning services. These products are designed to help companies attract and retain top talent, while also providing their employees with the financial security and support they need.

Great Eastern has a strong digital presence, with a mobile app that allows customers to manage their policies, make claims, and access a range of other services. The company has also invested in technology to improve the customer experience, including a chatbot that provides customer support and a digital platform for financial planning and advice.

In conclusion, Great Eastern Life Assurance is a leading life insurance company in Asia with a strong reputation for financial strength, innovation, and customer service. The company offers a wide range of life insurance and health insurance products, as well as employee benefits and financial planning services. With its focus on wellness and health, commitment to corporate social responsibility, and investment in technology, Great Eastern is well-positioned to continue to grow and succeed in the insurance industry.