What is the difference between CEO and GM?

A CEO (Chief Executive Officer) is the highest-ranking executive in a company, and is responsible for the overall management and operation of the company. The CEO sets the strategic direction for the company, makes major decisions, and is responsible for the company’s performance.

A GM (General Manager) is a mid-level manager who is responsible for the day-to-day management of a specific business unit or division within a company. The GM is responsible for the performance of the unit or division, and may have responsibilities such as setting goals and objectives, developing strategies, managing budgets, and overseeing the work of employees within the unit.

In general, the CEO is responsible for the overall management and direction of the company, while the GM is responsible for the management and operation of a specific unit or division within the company. The CEO reports to the board of directors, while the GM typically reports to the CEO or another senior executive.

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