The Golden Rule Attitude
- Golden rule salespeople have a different attitude. They look at sales as a calling and view their role as helping people. With this in mind, golden rule sales professionals try to take care of clients and prospects by treating them the way that they would like to be treated. This means remembering that while people love to buy things, they hate to be sold to. They also go one step further and treat clients this way even if the client doesn’t reciprocate.
Golden Rule Principles
- The golden rule of sales stands on its own. A golden rule salesperson doesn’t help clients because she expects clients to help her. She does it because it’s the way she does business, period. She will also have a strong sense of integrity, because being treated honestly is the first thing that most people want.