sales manager job description

Throughout the day, sales managers are responsible for a variety of tasks. Beyond maintaining their own book of clients, they play a critical role in the success and development of their sales reps by supporting project fulfillment, monitoring the competitive landscape, and analyzing overall performance metrics. 

Generally, the daily responsibilities of a sales manager can be broken up into six categories, which are listed below, along with related items that they are expected to complete throughout the day. Keep in mind that this is only a peek into a day in the life of a sales manager — it is not, by any means, an exhaustive list.

Some of the Many Daily or Recurring Responsibilities for Sales Managers

  • Coordinate with other departments
  • Keep reps updated
  • Hire and onboard new reps
  • Develop and review new sales collateral and materials
  • Research industry changes and trends
  • Support their own sales pipeline
  • Assist and support sales reps
  • Test new customer acquisition channels
  • Analyze their pipeline performance and progress
  • Analyze their reps’ performance and progress
  • Identify top reps and those who need additional coaching
  • Conduct one-on-one meetings with reps
  • Manage and improve team morale
  • Stay approachable and have a coaching mindset
  • Build templates and create processes
  • Invest in software and technology solutions
  • Keep the team on track for success
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